Within the Social Collective we’ve been talking in depth about how to deal with other similar businesses replicating our work. It seems this is a hot topic at the moment. And just as everything was hunky dory in my world with the sun shining outside, I sat at my desk and caught up on emails.

There waiting for me was an email from a friend saying “Have you seen this, it looks remarkably like yours?” She’d attached a link and was referring to a brand new collective that had launched. 

Yes I had seen it and I too could see immediately the striking similarities between my social collective and this new one.

I am wise enough to know mine isn’t going to be the only one in the world. There are loads of Collectives out there with more popping up all the time. But this one with the entire concept, features and mechanics very identical to mine. It is too similar.

Surely not a coincidence?